Choice has published of the second in a series of white papers designed to provide actionable intelligence around topics of importance to the academic library community. This second paper, “Marketing Academic Library Resources and Services” offers a look into how the evolving academic library positions itself and its services to the library community.
Researched and produced by Choice, written by Sabine Dantus, of Lynn University and Jennifer Park, of Mount Saint Mary College, the white paper provides an overview of current academic library marketing activities. The work presents an empirical look at how well libraries are promoting services and resources, what tactics they use, which tactics are successful and which are not, and where libraries are finding the staffing and/or funding to do so—with a special focus on digital resources.
Commenting on the publication of the latest white paper, Choice editorial director Bill Mickey noted, “Marketing is still considered a new tactic for many academic libraries. The learning curve for developing an organized marketing strategy, as this report shows, remains very high. Choice is excited to add this report to a growing body of resources, including the ACRL’s ongoing development of the ‘Libraries Transform’ toolkit, to help inform best practices for an important activity that directly contributes to and informs the academic library’s value to the institution.”
Funding for this research was provided by a generous contribution from the Taylor & Francis group.
“Marketing Academic Library Resources and Services” has been published under a CC BY-NC 4.0 license and is available on the Choice 360 website.