Storytelling 101: Craft Narratives to Engage and Persuade
ACRL Preconference @ ALA Annual Conference
San Francisco, CA
Friday, June 26, 2015
9:00 a.m. – 4:00 p.m.
When was the last time someone changed your mind with a story? We empathize with, persuade, and teach each other using the social tool that is storytelling. Whether you’re a high-powered library administrator headed into an important conference call or a part-time instruction librarian at the head an unfamiliar classroom, humans crave connection and a compelling story can be the difference between connecting deeply with your campus colleagues and patrons or experiencing a total disconnect.
In this hands-on, learner-centered preconference, discover the neuroscience behind why well-told stories resonate with listeners and how that advantage can be translated into educational and work contexts by library professionals. Persuasive storytelling is widely considered to be a powerful tool for leaders in academe and industry, and can be incorporated into many traditional library initiatives, including instruction, management, outreach, advocacy, and development. The goal of this preconference is to introduce this skill to emerging leaders at any location on an institution’s org chart.
- Learn about the science of and methodology employed in storytelling (and its importance and use in the workplace) in order to identify when storytelling is appropriate in a professional context.
- Outline and structure a narrative using the key elements of crafting a story in order to develop and revise persuasive narratives germane to the task at hand.
- Collaborate with peers, providing and incorporating feedback into your creative work in order to refine your story and its presentation with reflective practice and determine how audiences may react to your choices.
Dan Hickey, Assistant Director of Research & Learning Services for Cornell’s Hospitality, Labor, and Management Library, Cornell University; Chris Miller, Teaching and Learning Services Coordinator for
Cornell’s Hospitality, Labor, and Management Library, Cornell University