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CHOICE Is 50 – Let the Celebration Begin!

March 26th, 2014 by David Free in Choice No Comments

Choice 50th Anniversary logoThis month, Choice magazine marks a milestone of true significance: 50 years of publication.  The premier source for reviews of academic books, electronic media and Internet resources in higher education, Choice is a publication of ACRL.

Launched in 1964 out of office space at Wesleyan University’s Olin Library under the leadership of founding editor Richard K. Gardner, Choice originated as “a monthly current book selection guide to aid colleges and junior colleges in strengthening their library collections with the best of academic materials.”  Over the years, Choice has remained committed to this vital collection development service, expanding coverage to accommodate new subjects and formats of interest to the academic community, most notably a vast array of new digital and Internet resources.  With Choice and Choice Reviews Online, the contribution to the academic library community has grown in recent years beyond reviews, with highlights including bibliographic essays, the Outstanding Academic Titles list, forthcoming titles lists, and other notable features.

“The first fifty years of Choice have seen a new publication grow and mature into the magazine and electronic resource of note for academic libraries,” said Mark Cummings, editor and publisher of Choice.  “As we enter our fifty-first year, we look forward to continuing to present informed reviews and high-quality editorial content via Choice magazine and Choice Reviews Online, as well as to serve our market in a host of new ways.  We intend to adapt and grow to meet the changing needs of the academic library community at large.  It’s a time of great celebration, challenges, and new ideas—in other words, the perfect time for Choice.”

Choice’s 50th anniversary is being commemorated in a number of ways, including the posting of distinctive features and reprinted materials about Choice’s history and evolution on Choice Reviews Online throughout the year, a 50th anniversary edition of Choice in March, commemorative gifts at conferences, social media giveaways, and a variety of special offers designed to invite new and past subscribers to experience Choice and CRO at discounted prices.

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